The Whole Idea by DCG ONE
The disciplines required to grow market share in a digitally driven marketing landscape are getting broader by the day. Touchpoints are multiplying, and for many consumers, the noise is deafening.
Enter The Whole Idea by DCG ONE: an elixir of strategy, technology, and creativity at work in every campaign and at every touchpoint to set the connection, overcome the clatter, and spur engagement and growth.
Join us for The Whole Idea by DCG ONE for insight and inspiration from industry-leading experts at The Agency and across DCG ONE, and from our many partners with whom we create real-world experiences that are memorable and meaningful.
Email us anytime at podcast@dcgone.com.
The Whole Idea by DCG ONE
Level by L’Oreal: Flipping the Script on Loyalty
On this episode of The Whole Idea podcast by DCG ONE, learn about Level by L’Oreal, a loyalty rewards program that does as much (or more) to demonstrate loyalty as it does to reward it. Joining host Greg Oberst is Beverly Shortt, business development and digital technology director for L’Oreal. Get a “case-study” view of L'Oreal’s unique take on loyalty rewards. Hear insight on program pillars that have helped ignite engagement and triple membership in just the few years since the program’s inception.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
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